ColorJet Styling Sustainable Fashion Printing at the New York Fashion Week 2019
ColorJet in association with renowned fashion designer from the house of Twee In One, Niti Singhal showcased their collection with Flying Solo at the New York Fashion Week (NYFW) 2019. NYFW was recently held in New York from 6-11 September'19 where famous faces such as Ashley Graham, Gigi Hadid, Priyanka Chopra, and Kriti Sanon along with 70+ designers and 700+ Guest were present for this prestigious event.
As the awareness of sustainability grows in the textile industry and with an increased leaning toward fast fashion, there are voices awakening in the fashion industry that recognize the toll on the environment and are pushing forward to encourage sustainable fashion. In an attempt towards this, Colorjet strives to achieve sustainability in the industry and has taken a step forward by collaborating with Niti Singhal at Flying Solo - NYFW to spread awareness about this initiative.
Niti Singhal, founder of "Twee in One" creates convertible and reversible clothing that easily lets you change your look from Day to Night, Formal to Casual, Meeting to Party with just one set of clothing. Niti Singhal adds, "With the idea of a movement towards sustainability, I came up with this concept of Twee in One, which tries to promote more style with lesser clothing. One can have the right quantity of clothes in his/her wardrobe and yet have many looks, that's how I re-define sustainability. Moreover, I also use sustainable digital textile printing methods for all my designs." The designs showcased in the show consisted of a mix of Cotton Wrap Satin fabric printed with Reactive ink, Polyester Crepe fabric printed with Disperse ink and Cotton Satin fabric printed with Pigment ink.
Digital Textile Printing, as compared to its traditional analogue alternatives, is more sustainable in the ways of minimal waste generation and offers a way forward towards clean, efficient and profitable manufacturing. Where, Traditional Rotary screen-printing uses 50-60 litres per meter of water, Digital Textile printing is the efficient alternative, which has saved as much as 40 billion litres of water worldwide in just 2018. It also offers ink efficiency by consuming only 10% of Color as compared to screen-printing.
ColorJet with its various Digital Printing Solutions provides a better and a sustainable way of printing. ColorJet printers has advanced capabilities to match the pace of ever evolving trends and has opened new avenues for many who are looking out for superb quality and innovative design. Smarth Bansal, DGM
ABOUT THE AUTHORS
Smarth Bansal, An alumnus of IIM Calcutta, has been in digital printing industry for 5 years now and is currently serving as the DGM Brand and Product in ColorJet India.
Niti Singhal, An alumnus of Istituto Marangoni, is the founder of fashion house Twee In One. She has had industry experience with some of the most significant Italian and French fashion houses.